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Why BlackBerry is Growing Rapidly in Indonesia

The BlackBerry smartphone has become increasingly popular especially in Indonesia.

The number of users has more than doubled within the past year of 2009.

Unlike other parts of the world where BlackBerry smartphones are used in corporations for corporate use and mainly as BES – BlackBerry Enterprise Solution for work, the smartphones are commonly used by the young as well in Indonesia for leisure activities such as for social networking especially with Facebook, Twitter and the BlackBerry Messenger service. Most users in Indonesia are subscribed to BIS – BlackBerry Internet Service instead of BES as in other parts of the world.

The reason for the popularity of BlackBerry in Indonesia can also be due to the fact that Indonesia operators are one of the first in the world to introduce prepaid services including daily and weekly rates as cheap as Rp5000 (by XL) per day which is around USD 0.55 per day for unlimited BIS package. Other cheaper options include the “lite” package where subscribers can opt for chatting with push email service or chatting with browsing services for as low as USD 0.30 per day. Other BIS operators apart from XL in Indonesia include Telkomsel, Indosat, Axis and Three Indonesia.

This made it easily affordable for the younger generation Indonesian to adopt using the smartphone. BlackBerry handhelds costs about Rp2.4juta / USD 250 for the Curve 8530 model which compared to the iPhone price tag of Rp8jt / USD850 made BlackBerry the smartphone choice for many youths. With this tremendous growth in popularity of BlackBerry in Indonesia, Research in Motion (RIM) has decided to set up several service centers in Indonesia.